_Indian River
CREATIVE AD CAMPAIGN & WEBSITE
Based on data and the market’s segmentation for a mass consumption product like Indian River Select, we came up with a campaign to be launched when more people are looking for orange and grapefruit juice, the flu season.
We developed a social-first campaign with powerful visuals that invited the audience to learn more on an educational landing page. Ready for battle?
ROBERTO FONFRIA: Creative Direction
SANDRA WEISINGER: Creative Direction
VERONICA CANGAS: Creative Producer
REINALDO LOPEZ: Art Director